iHeartMedia has launched another throwback Hip Hop station, this one in Cincinnati, on a new FM translator. 102.3 The Beat, Throwback Hip Hop and R&B went on the air Friday and will feature music from Notorious B.I.G., Jay Z and Tupac and others from that era. Market President Chuck Frederick said, "The all-new 102.3 The Beat will bring back the fun times of an original hip-hop and R&B generation while continuing to serve the local community, playing the music our listeners want to hear."

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