Fused into a radio broadcast or new direction into big data

Date:2014/1/14 10:55:50 Hits:

January 1, 2014 , the Central People's Radio Voice of China will celebrate its 10th birthday . December 30 , Voice of China held in Beijing to "innovation and responsibility - all media era news media " as the theme of the Forum as a broadcast to the editorial staff of the " birthday present ."

January 1, 2004 , the Central People's Broadcasting Station first program to the " Voice of China" callsign broadcast to the nation . Central People's Broadcasting radio station said the king for 10 years, the voice of China through continuous , innovative ideas practice of journalism in the form of many aspects of the program , production processes , etc. disruptive change : follow the propagation law , creating "plate + roulette " linear mode of transmission ; reform news concept, doing specialized news broadcasts ; using the " three-dimensional fast-forward , the responsibility first " chief national radio frequency shaping media image , becoming the only national coverage , broadcast 24 hours , the influence largest radio frequencies.

Publicity Secretary, State Press and Publication Administration of Radio High Changli said the tide, to promote integration and strategic transformation of the media is the trend of the future to accelerate the construction of advanced technology, the transmission speed, extensive coverage of modern communication system , enhanced radiation force traditional media and journalism influence.

" China Press and Publication News" reporter has learned that 2013 is the Voice of China " in new media ," the official Voice of China Sina microblogging fans and influence the amount of radio classes are ranked first micro-blog media influence centrally media official microblogging line camp ; podcast in Apple ( video sharing ) platform , voice of China launched the "live China " " unforgettable voice of China" , " a thousand miles of Beautiful Night" 3 files section, the program has exceeded total downloads million , as Apple Home Recommended podcast podcast section ; Sohu news client sound special issue of China, a day will push content to the 4-speed mobile phone subscribers as of December 24 , nearly 1.1 million household subscribers .

Professor of Renmin University of China Chen Lidan believe that the integration of audio and mobile Internet with low cost, profitable business model is clear, easy to operate , and other advantages . Therefore , the integration of broadcast may be a new direction of development of the broadcasting media forms . JSBC deputy director Huang believed that the future of broadcasting will enter the field of big data to find clues , combing topics, content integration , analyzing dynamic , more proactive , targeted to provide news and information services to facilitate the user to listen to.

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